CPM, CPC, CTR, ROAS
Standard digital ad metrics in one panel.
CPM
$4
CPC
$0.21
CTR
2.00%
CVR
2.00%
Bottom line
CPA: $10.42
AOV: $20.00
ROAS: 1.92×
Profit: $460
Rule of thumb: ROAS over 3× usually means a healthy paid-acquisition channel after factoring product costs. ROAS of 1× is breakeven on ad spend, which is loss-making once you include COGS. CTR around 1% is normal for cold display; 2–5% is good for search.
About
Enter spend, impressions, clicks, conversions, and revenue. Get CPM (cost per 1000 impressions), CPC, CTR, CVR, CPA, AOV, ROAS, and profit. Useful for quickly evaluating a paid acquisition channel.
How to use
- Enter spend, impressions, clicks.
- Add conversions and revenue.
- Read all the metrics.
FAQ
What ROAS is good?+
Above 3× is usually healthy after factoring product costs. 1× is breakeven on ad spend. New accounts often start under 2× and improve as targeting and creative iterate.