Funnel Conversion Calculator
Step-by-step drop-off and overall conversion.
From previous
—
From top
100.00%
From previous
45.0%
From top
45.00%
From previous
26.7%
From top
12.00%
From previous
66.7%
From top
8.00%
From previous
40.0%
From top
3.20%
End-to-end conversion
3.20%
The biggest drop is usually the most leverage. If 70% of users add to cart but only 25% complete checkout, fix checkout before optimizing the product page. Each step's "from previous" rate is the local conversion; the "from top" is what actually matters for overall growth.
About
Add as many funnel steps as you have, with users at each. The tool computes the percent who advanced from the previous step, the percent who survived from the top, and the absolute drop-off at each transition. Bar visualizes total share remaining.
How to use
- Add funnel steps.
- Enter users at each step.
- Read step and overall conversion.
FAQ
Should I optimize the worst step?+
Usually yes. The biggest drop-off is the most leverage. But check whether the high drop-off is real attrition or just expected (a thank-you page after purchase).